[WEEK 8] Interview Data Analysis & Study Existing Collaborative Consumption Campaign

Interview Data Analysis

Study Existing Collaborative Consumption Campaign

The Clean Air Campaign: Less Traffic, Cleaner Air

The Clean Air Campaign and Georgia Commute Options (formerly through a service known as RideSmart) offer a free service with more than 50,000 potential carpoolers or vanpoolers interested in sharing the ride. People may register themselves through online in the website to get the list of people who lives or works around them. 

They used the methods shown below to encourage people to join this campaign:

• Designed an incentive program for in order to motivate solo drivers to try a clean commute alternative like car pooling, van pooling and riding transit. While people participate, they will earn $3 for each day they use clean commute. When they earn certain level amount of money, they able to upgrade and earn more money and win prizes.
• They provide website for people to register and get the carpoolers and vanpoolers name list and obtain real-time traffic info and assistance. People can find their ride through access this website.
• this campaign provide a online form named "Tell Us Your Story" to allow people give their feedback and opinions after they used this car pooling system.

This campaign is to create awareness of the air quality, due to people nowadays they solo and driving their own car and the gas release from the car will pollute the air. Carpooling is one the good solution for people to participate in, this campaign provide a set of system in order to help people get their easily and safely. In addition, they feel that make a system is not enough yet for this campaign, they add in one program which can let people to earn money through doing carpooling. 

1% Sharing Campaign by The Beautiful Store: Share What We Can Share

The goal of this campaign is to make people realize that sharing does not necessarily require a large sum of money. 1% represent the smallest amount that we can share, encourage people start to share the smallest thing in their life. 

Unlike other campaign that will give out prizes or other things to encourage people to participate in the campaign, they actually use another way to let people to have a chance to share, such as:

• For people who can share their abilities and talents, they will be giving a platform to share the things they have. For example: An entertainer sharing their dancing, singing and other gift, as well as through donations from their performance. 
• People who share unwanted items or other thing, they will receive a thank you card from The Beautiful store. 

The Beautiful Store is taking the lead in public campaign that promote the changes of consciousness and changes of society and people by providing the opportunity to direct participate in recycling environmentally friendly activities, sharing and donation. 1 % sharing campaign is one of the sharing campaign they provide the people to have a opportunity to share what people able to share, there is no requirement, they can choose by their own. The Beautiful Store will plan accordingly based on what kind of sharing people would like to do.

Swhopping Campaign: Give Clothes a Future, Shwop.

Marks & Spencers and Oxfam launched shwopping campaign and they achieve a dramatic reduction the number of clothes sent to landfill in the UK by running this campaign. They resale, reuse and recycled all the clothes, and never send it to landfill. Shwopping become the new way of shopping by bringing your unwanted M&S clothes to Oxfam or by dropping off your old clothes at M&S when you buy something new.

They used the methods shown below to encourage people to join this campaign:

• After people complete a shwop, they can text or scan to enter a weekly prize draw to win a 100 euro M&S gift card.
• Issue voucher which entitled people to have 5 euro off their next purchase of 35 euro or more on clothing, home and beauty products per visit and per shwop.
• Register with M&S on Facebook to earn points each time when people shwop and get the prizes.

Marks & Spencers and Oxfam are perfect partner. They launched this campaign to help in recycle, resold and reuse all the unwanted clothes by making it into another items, resale the same brand clothes in store and use the clothes to make and design another clothes. They put a drop box in the M&S store for people to drop all the unwanted clothes and send it to Oxfam for further processing it. 

REFLECTIVE NOTES:

There are many ways to create an effective campaign. Based on different issues and topic, people have trying their best by using different methods such as giving prize to encourage people to participate in order to make our life and environment better. I found out that it is not easy to launch a campaign, we need to do a deep research before we begin it. We need to know the reason we doing this campaign, find a suitable and approachable target audience, the elements that can support the campaign,how this campaign will help people, social, environment and etc. We have to put many thought on it and discuss all the detail about the campaign with our team members. Through all the findings here, I can see there are many things we can learn from each campaign, no matter they are success or failed, these are all the lesson we should learn before we really start to do the campaign.