4 Key Areas of Changes in Editorial Design (Magazine)

Technological Change

• The first black and white magazine: Gentleman's Magazine was printed in 18th century.
• Movable type, only one color printing, print on normal paper.
• In addition, printing cost was high, the number of printed copies was in a small amount, due to impossible to squeeze a larger amount of paper through the machine.
• There is no computer and everything like visual or images was done manually.
• In the early 19th century, the first high quality printed magazine was published, which is a business magazine - Fortune, with pages in full color.
• Magazine include text, images and photos.
• Publisher print magazines on glossy paper rather than paper that previously used.
• The printing machine able to produce large amount of magazine and it has shorten the production time.
• Design software such as Adobe Illustrator, Photoshop and In Design have been created to help designers in designing the magazine layout and modify images without do things manually.
• In the wake of time changing and the rapid development on new technology, Internet become an important new information medium in our life.
• With the demand of people finding information / reading online publishers start to publish the online copy of magazine, which is electronic magazines (E-zines).
• E-zines contains a stylized mixture of content convey in an interactive way.
• Print magazine also has an electronic edition, such as National Geographic and People.
• There are also e-mail newsletters, which people can subscribe. 
• Digital magazines with rich, uncompromising , real-time content comer the market on delivering what we need to know right now.
• Print publications already under siege by the internet and 24 hours news cycle.
• Editorial content not only move online and shrinking to fit computer screen, it even smaller for PDAs and 140 words tweet. 
• Smartphone or devices raised up such as I phone, I pad, Samsung and many others.
• These smart electronic devices became a great tool to help people access internet and obtain information easily on people’s palm.

Cultural Change

• There are many magazines published in different country. The way and concept they applied to design a magazines are different from each others.
• The content and elements of art that use in the magazine are based on country’s culture.
• For example, European modern art movement like Art Decor, Cubism and Surrealism were major influenced on the editorial style in U.S. Magazine.
• In the 19th century, magazines have the power to influenced people’s thinking and behavior.
• Elle magazine was launched and it greatly changed the way women think, speak and perceive themselves. This magazine instructed French women how to be attractive and nice.
• Every country have their unique culture, and this culture will show in magazine through the color, language, pattern and images they applied in magazine. 
• In the 18th century, people read magazines in order to satisfy their interest.
• It is a trend people reading magazine. They read magazine to obtain the information they wish to know.
• In the society today, people read magazine for leisure purpose.
• Instead of buy a printed magazine, many people prefer to use their computer, smart phone or tablet to access the information and visuals that they would like to look in.
• Due to high technology devices occupied our life and people with busy lifestyle, people change their behavior towards read magazine online than printed magazine.

Social Change

• People start to read magazine not because of daily news. Magazines provide people the information that they are interest in.
• Different genre of magazines satisfied people’s needs and interest.
• Many people choose to read magazines instead of reading a book in past time, one of the important reason is those attractive and colorful images implanted in magazines or for specific knowledge and updates.
• Due to Industrial Revolution, magazine has become common and affordable, therefore more and more people were willing to purchase and read magazines.
• People read magazine to keep themselves up to date, for personal interest, self-help and for entertainment.
• Magazine is a kind of leisure publications for people to read interesting content.
• Usually, people read magazine during their recess time or free time. Reading magazine become a way for them to relax themselves.
• Besides, people wish to know something that they curious and find their answer through reading magazine, for example current society fashion trend and movie news.
• In the 21st century, people like holding all information on their hand and stay at their home without going out to explore and gain knowledge.
• Due to the benefits using smart electronic devices and internet to read magazine online, people start to neglected printed magazine.
• Now, people can subscript to e-zines, and read their favorite magazine online.
• Instead of waiting for the printed issues to be delivered to book store or house, they can now read online magazine with instant access.
• People with the busy lifestyle today, they have a more convenience way to obtain information immediately without going  to book store and find the magazine, which is more time saving.
• Based on some people saying that, one of the advantage they found in reading magazine online is they can save space for physical storage at home.
• Even though reading magazine online is easy and able to access information quickly, but people will feedback that their eyes will feel tired.
• There are people still stand in front of the magazine area and spent their time to read printed magazine. 

Contextual Change

• Magazines are form by combining of design elements, such as Language, Type Face, Visuals, Color, Layout and etc.
• Previously, magazines contain formal information like social news, poetry and stories.  
• The genre and topics of magazines have been changing , there are more variety now based on people interest , lifestyle, needs, and trend in the community and generation.
• Magazine publishers have their own company and industry in their own country.
• Magazines were launched to other country as well.
• For some famous magazine company, they also establish their production line or office in another country.
• They also sold their production line to the existing company in that country to publish same brand and name’s magazine in their country.
• These magazine called overseas edition magazine.
• Overseas Edition Magazine contain some content or news that is from their main company in original country, but the magazine will be localizes.
• Designer and editor localizes the magazine by put in local news, the style of images and photos by follow the country culture and change the language.