[SEM 6 WEEK 4] Book Consumer Behavior Survey

Book Consumer Behavior Survey

Do a survey and interview form to understand Young Generation Malaysian (based on people lifestyle: coffee lover, girls gang) reading culture, their expectation on some particular area of information from the book, understand how frequent they usually hang out and find place for eat, find out the reason people do not read/obtain information book but through electronic devices, types of publication they accept.

[SEM 6 WEEK 3] Research on Book Designers, Image Making Techniques & Pop Up Book Design

Book Designers

Image Making Techniques

Pop Up Book

[SEM 6 WEEK 2] History of Print and Book

History of Print and Book

I did research on print and book in their definition, history, origin, development, techniques and format.These find out enable me to discover traditional and new technologies or techniques in print, besides, I refer to different book design from past to now, look into different format and sizes of printing a book, this is one of the reference helps me to decide how my book design, size and layout going to be.

Definition of Printing

Origin of Printing

Traditional Printing Techniques

The Printing Press

Printing Technologies

Other Printing Technologies

Digital Printing

Other Printing Techniques

Definition of Book

Book Manufacture in Modern Times

Current Practices on Book

Book in 21st Century

Book Design, Format & Sizes

Book Design

Types of Book

Types of Book

Paper and Materials for Books

[SEM 6 WEEK 1] Book Printing + Image Making

Focus Design Specialism

According to the design specialism I chose in last 2 semester which is printing and publication, I decided to make a book regarding travel for food in Kuala Lumpur. There are 4 areas of information I need to collect in order to support me on book making:

a. Printing & Book

b. Image Making Techniques

c. Readers

d. Contents 

[WEEK 3] Campaign Event Planning & Info Graphic Poster

Campaign Event Planning

Info Graphic Poster

[WEEK 2] Campaign T-shirt Design & Video Characters Design

Campaign T-shirt Design

Video Characters Design

[WEEK 1] Campaign Poster

Campaign Poster

Poster is one of the best medium to promote our "Sharing Is Not FOOL, Sharing Is FULL" collaborative consumption campaign and able to reach our target audience effectively, therefore, we decided to design a series of poster by using the concept of cinema and put it around cinema areas, as well as inside shopping centers. 

Cinema is a place where strangers gather and meet. Although we do not know each other, we will have the same feeling at the same time by watching the same movie, it seems like everyone sharing the same emotion in that moment.

Besides applied the concept of cinema in the poster, we design it in a series based on our campaign sub-tagline "Connecting, Earning, Satisfying", and there are total 3 posters will be produced. The key elements which will appear in the poster are: Coke, Popcorn, Golden Bottle, Cinema Scene and Characters, it helps people to see the process of how sharing lead them to a full life.

Mind Map

Poster

Poster

Pre-Launch Poster