Campaign Poster
Poster is one of the best medium to promote our "Sharing Is Not FOOL, Sharing Is FULL" collaborative consumption campaign and able to reach our target audience effectively, therefore, we decided to design a series of poster by using the concept of cinema and put it around cinema areas, as well as inside shopping centers.
Cinema is a place where strangers gather and meet. Although we do not know each other, we will have the same feeling at the same time by watching the same movie, it seems like everyone sharing the same emotion in that moment.
Besides applied the concept of cinema in the poster, we design it in a series based on our campaign sub-tagline "Connecting, Earning, Satisfying", and there are total 3 posters will be produced. The key elements which will appear in the poster are: Coke, Popcorn, Golden Bottle, Cinema Scene and Characters, it helps people to see the process of how sharing lead them to a full life.
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| Mind Map |
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| Poster |
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| Poster |
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| Pre-Launch Poster |
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